Loading... Please wait...

​Small Business Saturday is November 28th. ..

Posted by

Small Business Saturday is November 28th. ..



In honor of celebrating being a small business for over 3 years, I wanted to share the history of Nailmaille and how we started the original concept to make chainmaille jewelry out of nails.

The first pieces were created in the garage at Mike's house in 2009. Back then Mike and Munke spent many late nights and early mornings in the garage creating and testing concepts.

The garage shop was referred to as the H8trium and I'd find the guys diligently working on concepts and pieces while listening to classical pieces like Rachmaninoff, or blasting deadmau5, and the most random of guilty pleasures, like Kylie Minogue. True story.

Munke has connections with music execs and starlets, so the sales began slowly at places like House of Blues and Reggies. (Hello to Jana G and Phosphene Band!) From the start we had some big names wearing Nailmaille: Nikki Sixx of Motley Crue, Andy Leplegula and Z-Marr of Combichrist, Dio, Gwar, the list goes on. The business plan was as simple as "make a piece sell a piece."

A few years later Mike showed me the prototype for what we now call the Trinity bracelet. I was floored. Stunned even, at the concept and ability to transform the style. I loved it. I immediately started working on a plan for Mike to share their work with the world.

It took just under a year to write up a business plan and get started doing local shows to sell more than one item at a time. The initial response was phenomenal and it continues to be today.

We've been lucky to participate in events all over the country; Arizona Bike Week, No Limits Tattoo Expo in New York, Harley Davidson 100th Anniversary weekend in Milwaukee, Rock on the Range in Ohio, not to mention the many local art shows, tattoo shows, concerts and museum shops in the Chicago area.

My goal when we started was to create a business around a unique idea that would give Mike an artistic outlet, and Munke an opportunity to hang with his favorite bands. On top of that, I realized that we have a great opportunity to support and promote local charities and events and give back while we share the art. Meeting like-minded people is my favorite bonus.

It's been an amazing few years, and we're looking forward to more.

~ Jessica ~

comments powered by Disqus